LinkedIn
outbound
for
your company.
Live in 14 days.
Relevance builds a new list each month from a different signal source, writes the connection notes and messages, runs the sequences from your profiles and from rented ones, and hands every positive reply to your team. Six months, one signal source per month, and a full report at the end.
Summary
Relevance delivers the list, the copy, the execution, and the positive replies. Your team owns the conversations, the meetings, and the pipeline. The program runs six months on a fixed monthly fee and ends with a full report.
| Item | Standard scope |
|---|---|
| Channel | LinkedIn only. Connection requests with a note, follow up messages, and direct messages to existing connections. No email, no phone. |
| Relevance delivers | Signal sourced list each month, classification, sequences, execution, reply triage, weekly digest, monthly report |
| Your team runs | Conversations after the positive reply, meetings, pipeline, Sales Navigator on your own profiles |
| Profiles | Your own team profiles, rented profiles run under your brand, or a mix (section 03) |
| Live | Day 14 after kickoff, on the month 1 list |
| Program | Six months, one signal source per month. Cancel any time with one month's notice. |
| Fee | $1,200 / mo for the first profile · +$300 per added own profile · +$500 per added rented profile |
Scope
The targeting system, the profile model, the six month signal ladder, the three layer messaging system, and the sequence with its planning assumptions.
Process and return
The first 14 days step by step, and a calculator that turns your own assumptions into meetings, deals, and cost per meeting.
Governance and commercials
Tooling and ownership, the responsibility split, the communication cadence, the investment with terms in brief, and how to request a tailored proposal.
Data quality is the substrate of your GTM alpha.
The same message on the wrong list is a cost. On the right list it is a meeting. Every name on a Relevance list carries a written reason for being there, and that reason is what the message is built from. This is the part of the program that is hard to copy.
Every company gets a verdict
A written qualification rubric decides, company by company, whether it belongs and why. Rejections are kept with their reasons. Verdicts are checked against independent research until the two agree.
Evidence per company
Before anyone is contacted, each company carries its LinkedIn record, a read of its website, and the signal that put it on this month's list. The connection note and the messages are composed from that evidence, never from a template alone.
Every source ranked
Each month's list comes from one signal source and is measured on its own: acceptance, replies, positives, meetings. By month six you know which sources produce meetings and at what cost.
MSPilotY Combinator · F25Backed by Focal and investors from AirbnbA YC company selling to managed services providers asked for its whole market. Relevance built it: every provider in six regions, judged one at a time against a written rubric, delivered as a live page and a pack they can re-run. It is published in full. Open it and check the work.
Profiles
Every profile is a sender with its own weekly capacity. Your own team's profiles convert best. Rented profiles add reach without asking more of your team. Most clients start with one of each.
Better results
A real face, a real history, and a real network. Acceptance and reply rates are highest on a profile that belongs to someone the prospect can look up. Existing connections can be messaged directly with no request step at all.
- Founder, sales lead, or account executive profiles
- Relevance operates inside the profile through the sequencer; the person keeps full control and sees every message
- Requires the profile owner's Sales Navigator subscription (below)
- Capacity: about 115 connection requests a week, inside platform limits
More scale
A profile run by a real person on our side, presented as a member of your team, with your company in the headline. It lets you add senders and run more segments in parallel without asking anyone on your team to lend their account.
- Set up under your brand within the first week
- Sales Navigator included in the fee
- Same capacity per profile, same sequences, same reporting
- Positive replies are handed to your team the same way
Connection requests in this program carry a written note. LinkedIn only allows notes at volume through Sales Navigator. Rented profiles include it. For each of your own profiles, the profile owner keeps an active Sales Navigator subscription for the length of the program, at their cost.
| Configuration | Profiles | New contacts / mo | Monthly fee |
|---|---|---|---|
| StarterOne profile from your team | 1 own | ~500 | $1,200 |
| RecommendedYour best profile plus one rented sender | 1 own + 1 rented | ~1,000 | $1,700 |
| TeamThree people from your team | 3 own | ~1,500 | $1,800 |
| ScaleOne of yours, three rented | 1 own + 3 rented | ~2,000 | $2,700 |
The first profile is $1,200 whether it is yours or rented. Configure your own mix in section 12.
The six month program
One signal source per month, from the warmest to the coldest. Month one uses what you already have. Each following month reaches further from your network, and each is measured on its own so the month six report can rank them.
Signal sources can be swapped where a month's source is thin for your market. The sequence of warm to cold stays.
Targeting and messaging
Each month's list is classified into segments before anyone is contacted. Each message is composed in three layers, so the copy states why this person is on the list without guessing.
The persona angle
One angle per persona, shared across the month. Structure, proposition, and the ask are fixed, drafted in week one and approved by your team before launch.
The signal and the segment
Why this person entered the list this month. A lost deal, a competitor's customer, a hiring post. The inference is written once per segment and carried by every message in it.
Verified facts only
A recent post, the company's stated focus, a shared connection, a location. If a fact cannot be verified, the line is omitted. No invented compliments, no guessed pain.
Hi Dana, saw the Northwind team in a competitor's case study on forecasting. We work with teams at that stage on the same problem from a different angle. Open to connecting?
Thanks for connecting, Dana. Straight to it: teams that moved off that tool usually did so over reporting lag. If that is live for you, I can show a 15 minute walkthrough of how we handle it. If not, no follow up from me.
This block appears only on a tailored proposal. It carries your positioning line, the tone we write in, and the segments named for your market.
Sequence and volumes
Four touches over three weeks, inside platform limits. One sequence per segment, loaded in the LinkedIn sequencer, run per profile. Existing connections skip the request and start at the first message.
| Day | Step | Rule |
|---|---|---|
| 0 | Connection request with note | The inference in one line and a soft ask. Sent through Sales Navigator. |
| +3 after acceptance | Message 1, the proposition | The angle, the proof, one request. Under 80 words. |
| +7 | Message 2, the proof | One concrete example from the segment's world. A case, a number, a name where allowed. |
| +14 | Message 3, the close | Leave a one line summary and a way back in. No further follow up. |
| +21 | Request withdrawn if unanswered | Keeps the pending request count healthy and the profile inside limits. |
Connection requests with a note, spread over five days.
New contacts entered, plus direct messages to existing connections in month one.
Positive replies flagged to your team in Slack with the thread and the list row.
Volumes sit under LinkedIn's weekly request cap. Pending requests are withdrawn on schedule.
Planning assumptions, confirmed against each profile's history in week one. A newer profile ramps over two weeks before reaching full volume.
First 14 days
Kickoff to first send, with an owner on every step.
Terms and month one
Terms signed electronically. Month one collected via Stripe on signature.
Kickoff, 60 minutes
Profiles chosen. ICP and personas locked. First party sources handed over: CRM export of lost deals, web tracking access if present. Slack Connect opened.
Profile setup
Sales Navigator confirmed on own profiles. Rented profiles created under your brand. Sequencer connected to every profile. Headline and about section reviewed on each.
Month 1 list
Connections exported per profile. Lost deals matched to LinkedIn profiles. Web visitors resolved to people where tracked. Every row classified into a segment with the inference written.
Sequences
One skeleton per persona, one inference per segment, personalization from verified facts. Two review rounds.
Integrations
Positive reply to Slack, to your CRM, and to the tracker within the hour. Weekly digest automation.
Launch
Month 1 sequences live on every profile. Existing connections first, then requests.
Run
Handoff within one business hour. Weekly digest and sync. A new signal source each month. Monthly review against the previous month.
Return on the program
Relevance does not promise reply rates. Every market is different. The defaults below are the rates we plan against on LinkedIn. Set them to yours. The profile mix here is the same one priced in section 12.
Sales Navigator on your own profiles is not in the program fee. Rates are inputs, not commitments. Section 12 states what Relevance does commit to.
Tooling and ownership
Every tool has an owner and a payer.
| Owner | Tool | Role | Pays |
|---|---|---|---|
| Client | LinkedIn profiles, own | The senders. Owner keeps full access and sees every message. | Client |
| Client | Sales Navigator, own profiles | Required for noted connection requests. Active for the length of the program. | Client, about $100 / mo per profile |
| Relevance | Rented profiles + Sales Navigator | Additional senders under your brand, run by a real person on our side. | Relevance, inside the fee |
| Relevance | LinkedIn sequencer | Sequences, limits, withdrawal schedule, reply inbox. | Relevance, inside the fee |
| Relevance | Data and signal sources | Sales Navigator search, engagement scrapes, review sites, hiring and funding feeds, enrichment. | Relevance, inside the fee |
| Client | Your CRM | Pipeline after the positive reply. Relevance pushes every positive reply in. If there is no CRM, Relevance configures Attio on its schema at no fee. | Client |
| Relevance | Slack Connect, Notion, n8n, Google Workspace | Communication, the engagement board, the automations, the list as a live sheet. | Relevance |
Data flow: list row → sequencer → reply, triaged by Relevance → n8n → Slack notification, CRM record, tracker → your team takes the conversation.
Responsibility matrix
Relevance runs the funnel up to and including outreach. The positive reply is the handover. Your team takes the conversation from there.
Lead sourcing
The month's signal source, pulled and deduplicated. Existing connections, lost deals, competitor customers, market events.
Qualification
Every company classified into a segment against a written rubric, with the reason recorded. Ten rows sampled by you.
Outreach
Connection request with note, three messages, withdrawal schedule. Every reply triaged by Relevance.
Reply handling
You answer the thread from the same profile within one business day. Relevance keeps following up everyone who has not replied.
Closing
Meeting, proposal, deal. Outcomes logged in your CRM or the tracker so the month six report can rank the signal sources.
| What crosses the line | Where it lands | Contents |
|---|---|---|
| Slack notification | Slack Connect, the shared channel | Contact, account, profile that sent, the full thread, and the list row: segment, signal, the reason the contact was on the list |
| CRM record | Your CRM, or Attio configured by Relevance | Person and company created or updated, source set to LinkedIn outbound, segment and signal on the record, a task assigned to the owner |
| Tracker row | The engagement board | Date, profile, segment, reply text, and the outcome field your team fills in later |
| The conversation | LinkedIn, on the profile that sent | Stays where it is. On your own profiles you reply directly. On rented profiles Relevance posts your reply or introduces the right person on your team. |
A positive reply is a contact on the list asking for a call, further information, or an introduction, or referring to the right decision maker. Declines, out of office, and generic referrals do not count. Every positive reply is logged, and the monthly report is the record.
| Activity | Relevance | Client |
|---|---|---|
| Signal sources and monthly list | builds | samples ten rows per month |
| ICP, personas, segments | proposes | approves within 2 business days |
| First party inputs | requests, matches, classifies | provides: connections export, lost deals, web tracking access |
| Messaging | writes | approves, two rounds |
| Own profiles and Sales Navigator | operates through the sequencer | provides and pays, keeps the subscription active |
| Rented profiles | provides, runs, pays | approves the profile copy |
| Sending and follow up | runs | n/a |
| Reply triage and handoff | flags positives within 1 business hour | takes the conversation within 1 business day |
| Meetings and pipeline | n/a | owns |
| Outcome logging | n/a | logs meeting outcomes in the CRM or tracker |
| Reporting | weekly digest, monthly report, month 6 wrap up | reads, decides |
| Compliance | platform limits, opt outs, suppression list, GDPR | the proposition and its claims |
| Data | exports on request | owns all of it |
Communication cadence
| Rhythm | Channel | Content | Owner and response time |
|---|---|---|---|
| On every positive reply | Slack, CRM, tracker | Flagged with account, contact, profile, and thread | Relevance within 1 business hour · Client responds within 1 business day |
| Daily | Slack Connect | Reply notifications, approvals, questions | Both, same business day |
| Weekly, Monday | Written digest | Requests sent, accepted, replies, positives, meetings logged, per profile and per segment, next week | Relevance |
| Weekly, fixed slot | Sync call, 30 minutes | Review the digest. Adjust segments, copy, volumes. | Both |
| Monthly, first week | Review and plan, 45 minutes | Last month's signal source ranked. Next month's source and angles agreed. | Relevance proposes, Client approves |
| Month 6, last week | Wrap up report and call | Every source ranked by cost per meeting. Recommendation. | Relevance, within 3 business days of month end |
Investment and terms
One monthly fee, set by the profile mix and nothing else. No setup fee. Month one is billed at the monthly rate and is a working month. The six month program can be cancelled with one month's written notice.
| Line | Amount | Notes |
|---|---|---|
| First profile | $1,200 / mo | Yours or rented. Includes list building, classification, copy, execution, reply triage, weekly digest, monthly report. |
| Each added own profile | +$300 / mo | A profile from your team. The owner's Sales Navigator subscription stays with the owner. |
| Each added rented profile | +$500 / mo | Run by a real person on our side, under your brand. Sales Navigator included. |
| Setup | none | Month one is the first party signals month, billed at the monthly rate. |
| Sales Navigator, own profiles | ~$100 / mo each | Billed by LinkedIn to the profile owner. About $50 per month through a vendor Relevance can introduce. Required for the length of the program. |
Billing via Stripe at the start of each month, month one on signature. Six month program, cancel with one month's written notice from either side, no repayment and no penalty. Relevance commits to the list, the copy, the execution, and the handoff. Meetings and revenue are your team's, and rates are inputs, not commitments. Every list, sequence, tracker, and learning belongs to you, on your accounts where they exist, exportable at any time. Client approves every message and owns the proposition's claims. Relevance owns operational compliance: platform limits, opt outs, suppression, GDPR. Entity: RELEVANCEAI LTD, Limassol, Cyprus (HE 468369). Fees in USD, exclusive of taxes. Cyprus law. Signed electronically.
Request a proposal
This page is the standard scope. A tailored proposal keeps it and adds your name, your brand, your named segments and competitors, and your profile mix, with the terms ready to sign. It takes two business days.